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'Carpet of Joy' by MOG | Pilerne

The Museum of Goa, MOG in short, is one of India’s largest art spaces visited by more than 15,000 people in the past year including over 5,000 children. MOG in their effort to get more people involved in art and take art to larger audiences are also pushed forward by ideals of eclipsing cultural differences.



This time, they have come up with a campaign called ‘Carpet of Joy’ aimed at targeting the growing epidemic of littering that is plaguing Goa. The pristine coastlines, lush hills and diverse ecosystem of Goa is slowly eroding with the increase of garbage, be it littering by outsiders on holiday or by our very own brothers and sisters. This project by MOG is to inculcate in children at a very young age the ‘anti-litter’ mentality that will eventually be followed by them as adults and educate future generations.